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Strengthen Your Brand
Your brand has a vital role within your company’s marketing strategy. It is a powerful means of helping a potential customer make a decision to use your product or service. By steering your brand and giving it positive attributes that are attractive to your target audience, they will choose it to the exclusion of other products or services. Understanding the strength of your brand and giving it good direction can take it further, delivering a high return on investment for a relatively low cost.
A brand stands for something – something that has been engineered as a perception – not something that has simply arisen without direction. It is crafted. Behind every great brand is a great plan. At MAGI, we perform due diligence to understand your market, differentiate you from key competitors and position your company as a market leader.
From Concept Development through a Rebrand & Relaunch, The MAGI has you covered.
See our Branding Services below…
Strengthen
Your Brand
Your brand has a vital role within your company’s marketing strategy. It is a powerful means of helping a potential customer make a decision to use your product or service. By steering your brand and giving it positive attributes that are attractive to your target audience, they will choose it to the exclusion of other products or services. Understanding the strength of your brand and giving it good direction can take it further, delivering a high return on investment for a relatively low cost.
A brand stands for something – something that has been engineered as a perception – not something that has simply arisen without direction. It is crafted. Behind every great brand is a great plan. At MAGI, we perform due diligence to understand your market, differentiate you from key competitors and position your company as a market leader.
From Concept Development through a Rebrand & Relaunch, The MAGI has you covered.
See our Branding Services below…
Concept Development
Your brand needs to stand out. Whether in a crowded marketplace or boutique niche, competition can be fierce. In today’s digital society, our research has shown it’s often the big ideas your brand represents which offer that key differentiation from your competitors.
Our branding experts focus on 4 key areas during brand development: research, positioning, differentiation, and messaging. These focal points help craft your brand’s story and identity, helping bridge the gap for the human-to-human connections that follow.
At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. We’d like to take part in that exciting first step.
Strategy & Guidelines
While vital in creating your company’s identity, developing a brand strategy can be one of the most difficult steps in the branding process, and often the element that causes most businesses the biggest challenge. Purpose, consistency, and emotional impact are 3 core components which need to be identified during this process, and The MAGI are poised to help you unmask those for your brand.
Included in this work is developing guidelines for your marketing team and customer service reps to not only understand the brand they represent, but radiate your brand ethos to customers for an all-encompassing experience. Help your brand stand out with The MAGI.
Brand Design
Do your customers know instantly how to identify your brand? We’ll help you define your message and communicate it clearly by building a corporate identity that represents your business values, mission, and culture.
From your logo and wordmark through corporate colors, tagline and typography, our branding experts know how to make a visual statement about your business, and say it with style. Need package design or a stationery suite? We can do that.
We also develop a branding style guide with derivations so you can set usage guidelines for your brand to ensure your business message is always consistent and professional in appearance, no matter what marketing channel you’re using.
Brand Implementation
As a continuous and consistent application of your brand’s image in all business communications and media channels, brand implementation is integral to the branding cycle and needs to be initiated during the brand design and development phase.
Everything from signage and interior design through uniforms and branded merchandise, we can create a graphic exposure plan that makes sure your brand presence shows up and is seen in strategic locations using a wide variety of applications.
Reputation Management
Actively managing the reputation of your brand is a top priority, and successfully doing so can make or break your business. In both long and short term scenarios, we offer a variety of reputation management strategies to help build and protect your brands’ precious goodwill.
In today’s world, associating your brand with positive social movements only enhances your brand value, and we can help you develop key ethical association campaigns. Saving the world does not have to come at the expense of your bottom line though. We’ll tackle how to maximize goodwill while minimizing expenses.
Through careful perception shaping, public relations training, analytic insights, and potential search engine scrubbing, The MAGI can help you build or improve on your existing brands’ reputation.
Rebrand & Relaunch
Does your brand need a makeover? Does it feel stale and uninspired in today’s competitive digital marketplace? Refresh and reinvigorate your business’ identity to maximize profit potential with longstanding customers and new ones alike. Build a unified online presence across social media channels and your website with the tools necessary to grow with newfound popularity.
Regain customer loyalty, unify a changing perspective in your business, and differentiate your brand from the competition. Whatever your needs for a rebrand and relaunch, The MAGI have you covered — with the training necessary to grow in your new direction with ease.
Concept Development
Your brand needs to stand out. Whether in a crowded marketplace or boutique niche, competition can be fierce. In today’s digital society, our research has shown it’s often the big ideas your brand represents which offer that key differentiation from your competitors.
Our branding experts focus on 4 key areas during brand development: research, positioning, differentiation, and messaging. These focal points help craft your brand’s story and identity, helping bridge the gap for the human-to-human connections that follow.
At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. We’d like to take part in that exciting first step.
Strategy & Guidelines
While vital in creating your company’s identity, developing a brand strategy can be one of the most difficult steps in the branding process, and often the element that causes most businesses the biggest challenge. Purpose, consistency, and emotional impact are 3 core components which need to be identified during this process, and The MAGI are poised to help you unmask those for your brand.
Included in this work is developing guidelines for your marketing team and customer service reps to not only understand the brand they represent, but radiate your brand ethos to customers for an all-encompassing experience. Help your brand stand out with The MAGI.
Brand Design
Do your customers know instantly how to identify your brand? We’ll help you define your message and communicate it clearly by building a corporate identity that represents your business values, mission, and culture.
From your logo and wordmark through corporate colors, tagline and typography, our branding experts know how to make a visual statement about your business, and say it with style. Need package design or a stationery suite? We can do that.
We also develop a branding style guide with derivations so you can set usage guidelines for your brand to ensure your business message is always consistent and professional in appearance, no matter what marketing channel you’re using.
Brand Implementation
As a continuous and consistent application of your brand’s image in all business communications and media channels, brand implementation is integral to the branding cycle and needs to be initiated during the brand design and development phase.
Everything from signage and interior design through uniforms and branded merchandise, we can create a graphic exposure plan that makes sure your brand presence shows up and is seen in strategic locations using a wide variety of applications.
Reputation Management
Actively managing the reputation of your brand is a top priority, and successfully doing so can make or break your business. In both long and short term scenarios, we offer a variety of reputation management strategies to help build and protect your brands’ precious goodwill.
In today’s world, associating your brand with positive social movements only enhances your brand value, and we can help you develop key ethical association campaigns. Saving the world does not have to come at the expense of your bottom line though. We’ll tackle how to maximize goodwill while minimizing expenses.
Through careful perception shaping, public relations training, analytic insights, and potential search engine scrubbing, The MAGI can help you build or improve on your existing brands’ reputation.
Rebrand & Relaunch
Does your brand need a makeover? Does it feel stale and uninspired in today’s competitive digital marketplace? Refresh and reinvigorate your business’ identity to maximize profit potential with longstanding customers and new ones alike. Build a unified online presence across social media channels and your website with the tools necessary to grow with newfound popularity.
Regain customer loyalty, unify a changing perspective in your business, and differentiate your brand from the competition. Whatever your needs for a rebrand and relaunch, The MAGI have you covered — with the training necessary to grow in your new direction with ease.